Imaging unit to control display state of shooting information

An imaging apparatus, comprising:

• a body;
• a display panel on the body, the display panel configured to:
• pivot on an axis of the body between a first state and a second state, wherein a display surface of the display panel is oriented towards a back side of the body in the first state, and the display surface is oriented towards a front side of the body in the second state, wherein the front side is a subject side of the body, and the front side is opposite to the back side in an optical axis direction;
• a direction selector configured to operate both in a clockwise direction and in a counterclockwise direction;
• and
• circuitry configured to:
• control the display panel to display a levelness indicator that indicates an inclination of the body based on the display panel that is in the first state,
• control the display panel to display the levelness indicator inversely based on a change of the first state to the second state,
• control the display panel to display a menu that is varied based on the operation of the direction selector,
• wherein the variation of the menu is in a first direction based on the display panel that is in the first state, and the variation of the menu is in a second direction different from the first direction based on the display panel that is in the second state.