Messaging system and method

An electronic messaging system, configured to solve a problem of preserving users' messaging experience over a spectrum of communication devices and capabilities of the communication devices by associating messages with templates having particular content structures and utilizing the template-based messages to reduce the amount of computer resources that the electronic messaging system would otherwise need to perform a content analysis of each message, the electronic messaging system comprising:

• an access block;
• a media block;
• wherein the access block is operatively coupled to the media block;
• wherein the electronic messaging system is configured to electronically transmit a plurality of messages between at least one originating communication device associated with at least one sender and at least one destination communication device associated with at least one receiver;
• wherein the access block comprises one or more computers selectively configured, when executing at least one first stored program, to receive at least one initial message sent by the at least one originating communication device;
• wherein the at least one initial message is based, at least in part, on a template and comprises a video;
• wherein the template is a predefined user interface, comprising one or more content structures that are representative of a content of the initial message;
• wherein the initial message comprises a unique template identifier that is associated with the template;
• wherein the electronic messaging system is configured to recognize the unique template identifier included with the at least one initial message and determine, based at least in part on the unique template identifier, the one or more content structures associated with the initial message so as to improve a performance of one or more electronic messaging system computers by reducing the need for content analysis of the at least one initial message that the one or more messaging system computers would have to perform in the absence of the unique template identifier in the initial message and the association between the one or more content structures of the template and the content of the initial message;
• wherein the media block comprises one or more computers selectively configured, when executing at least one second stored program, to:
• obtain data indicative of displaying capabilities of the at least one destination communication device and
• convert, in accordance with at least one criterion related to the displaying capabilities of the at least one destination communication device, the initial message into an adapted message;
• wherein, for the conversion, the one or more computers of the media block further selectively configured to:
• a) provide a clickable icon that is:
• i) based on the video from the initial message and
• ii) clickable into an adapted version of the video, wherein the adapted version of the video is adapted to the displaying capabilities of the destination communication device;
• and
• b) determine, based, at least in part, on the unique template identifier, an adapted message layout, comprising the clickable icon;
• and
• transmit the adapted message to the at least one destination communication device.