An information analyzing method performed by an information analyzing apparatus including a first processing apparatus manipulated by a first user, the information analyzing method comprising:
- receiving second-user information contributing to generation of a first signal from the first processing apparatus generating the first signal;
- generating a first information packet including survey information requesting a second user to select levels of satisfaction with respect to tangible or first intangible elements provided in a shop where the first user works, on a scale of 1 to 5,
- a second information packet including survey information requesting the second user to select a degree of satisfaction with respect to a second intangible element including an event which is planned by a third user and provided by the first user, and
- a third information packet including survey information related to a service which the third user is requested to provide in the future, in which the second user answers in a form of text, performed by the information analyzing apparatus;
- transmitting the first to third information packets to a second processing apparatus indicated in the second-user information;
- receiving an information packet result from the second processing apparatus, wherein the information packet result is obtained by adding a second signal to the first to third information packets;
- generating a level index by analyzing the information packet result, wherein the level index represents levels of the tangible and first and second intangible elements in the vicinity of the first processing apparatus,
- wherein the generating of the level index comprises:
- generating a first index obtained by summing an average index representing an average of scores selected by the second user from a first information packet result, and a user index as a customer loyalty score representing the second user's good feeling toward the third user or the second user's continuous purchasing activity on the tangible or first intangible elements provided by the third user;
- generating a second index representing an average of scores selected by the second user from a second information packet result;
- and
- generating a third index as information containing a summary of services that the third user is requested to pursue in the future by applying a learning machine technique to a third information packet result,
- wherein, in the generating of the level index, the user index is generated by a following equation,
- user index=((good−bad)/total number of second users transmitting information packet result))×weight,
- wherein “good” represents the number of ‘5s’ selected as scores in the first information packet result, and “bad” represents one of the numbers of ‘1s’, ‘2s’, and ‘3s’ selected as scores in the first information packet result.