Method, apparatus, and computer readable medium for providing a digital unwrapping trigger

An apparatus for managing electronic content identified by a link provided, via a network, by means of a digital notification, the digital notification configured to be provided in advance of a digital trigger being met, the link providing access to first electronic content withholding a portion of available electronic information until the digital trigger is met and, subsequently, providing access to second electronic content upon verification of the digital trigger being met, thereby providing access to all of the available electronic information, the apparatus comprising:

• a memory coupled to at least one processor;
• and
• the at least one processor configured to:
• receive, via a network, a purchase order for a physical product, the purchase order comprising a physical and digital address of a recipient, and at least one digital unwrapping trigger;
• generate a first set of electronic content, wherein the first set of electronic content comprises first information, the first information comprising information notifying a recipient of the purchase order but withholding information identifying the physical product;
• provide a digital notification to the recipient via an electronic communication to the digital address of the recipient, the digital notification comprising a link to the first set of electronic content;
• receiving an indication of a selection of the link;
• accessing a trigger data source to verify that the at least one digital unwrapping trigger has been met;
• upon receiving an indication that the at least one digital unwrapping trigger has not been met, providing the first set of electronic content;
• upon receiving an indication that the at least one digital unwrapping trigger has been met, modify the first set of electronic content to generate a second set of electronic content by altering the first set of electronic content at a network location pointed to by the link in the digital notification, the second set of electronic content comprises second information, the second information further comprising the information identifying the physical product;
• upon reception of the indication of the selection of the link in the digital notification, displaying the second set of electronic content at configured to display to the recipient that visits the network location indicated by the link;
• receive an indicator that the recipient has viewed the digital notification;
• and
• in response to receiving the indicator, initiate the physical delivery of the physical product.

A non-transitory computer readable storage medium for managing electronic content identified by a link provided, via a network, by means of a digital notification, the digital notification configured to be provided in advance of a digital trigger being met, the link providing access to first electronic content withholding a portion of available electronic information until the digital trigger is met and, subsequently, providing access to second electronic content upon verification of the digital trigger being met, thereby providing access to all of the available electronic information, the non-transitory computer readable storage medium comprising instructions that, when executed by a processor, cause the processor to:

• receive, via a network, a purchase order for a physical product, the purchase order comprising a physical and digital address of a recipient, and at least one digital unwrapping trigger;
• generate a first set of electronic content, wherein the first set of electronic content comprises first information, the first information comprising information notifying a recipient of the purchase order but withholding information identifying the physical product;
• provide a digital notification to the recipient via the electronic communication to the digital address of the recipient, the digital notification comprising a link to the first set of electronic content;
• receiving an indication of a selection of the link;
• accessing a trigger data source to verify that the at least one digital unwrapping trigger has been met;
• upon receiving an indication that the at least one digital unwrapping trigger has not been met, providing the first set of electronic content;
• upon receiving an indication that the at least one digital unwrapping trigger has been met,
• modify the first set of electronic content to generate a second set of electronic content by altering the first set of electronic content at a network location pointed to by the link in the digital notification, the second set of electronic content comprises second information, the second information further comprising the information identifying the physical product;
• upon reception of the indication of the selection of the link in the digital notification, displaying the second set of electronic content at the network location indicated by the link;
• receive an indicator that the recipient has viewed the digital notification;
• and
• in response to receiving the indicator, initiate the physical delivery of the physical product.