System and method for targeted advertising
AssigneeAT&T Intellectual Property I, L.P.
InventorPatrick Jason Morrison
Life of this patent
Estimating the term…
Abstract
Disclosed is a method of receiving an audio stream containing user speech from a first device, generating text based on the user speech, identifying a key phrase in the text, receiving from an advertiser an advertisement related to the identified key phrase, and displaying the advertisement. The method can include receiving from an advertiser a set of rules associated with the advertisement and displaying the advertisement in accordance with the associated set of rules. The method can display the advertisement on one or both of a first device and a second device. A central server can generate text based on the speech. A key phrase in the text can be identified based on a confidence score threshold. The advertisement can be displayed after the audio stream terminates.
Claims20
A method comprising:
- identifying, via a processor, a key phrase in text based on an emotion of a user, the user being associated with the text;
- receiving data from a user profile, the data describing habits of the user;
- and
- transmitting, via a network and to a user device, an advertisement related to the key phrase and the data.
A system comprising:
- a processor;
- and
- a computer-readable storage medium having instructions stored which, when executed by the processor, result in the processor performing operations comprising:
- identifying a key phrase in text based on an emotion of a user, the user being associated with the text;
- receiving data from a user profile, the data describing habits of the user;
- and
- transmitting, via a network and to a user device, an advertisement related to the key phrase and the data.
A computer-readable storage device having instructions stored which, when executed by a computing device, result in the computing device performing operations comprising:
- identifying a key phrase in text based on an emotion of a user, the user being associated with the text;
- receiving data from a user profile, the data describing habits of the user;
- and
- transmitting, via a network and to a user device, an advertisement related to the key phrase and the data.
Dependencies are inferred from the claim text.