Systems and methods to formulate offers via mobile devices and transaction data

A computing system, comprising:

• at least a processor;
• and
• memory storing instructions configured to instruct the at least one processor to perform operations;
• a data warehouse configured to store information about products available from merchants and transaction data of users;
• a portal configured to communicate with a mobile device to determine identification information of a product disposed in a retail location, wherein the mobile device is positioned in the retail location of a first merchant and the portal is further configured to provide, based on the stored information about products available from the merchants, a list of retail prices at a plurality of merchants for the product to the mobile device and an offer from the first merchant;
• and
• an artificial intelligence engine configured to:
• receive information indicating actions of a user detected via the mobile device, the information comprising a number or type of products scanned by the user that are related to the product,
• calculate intensity of interest of the user in the product;
• calculate, under a condition that the offer is improved, a confidence level of the user of the mobile device purchasing the product from the retail location based on the information indicating actions of the user,
• virtually represent, by the artificial intelligence engine, a merchant of the retail location in negotiating with the user of the mobile device according to best practices of deal negotiation and iteratively identify adjustments to a benefit of the offer from the first merchant, wherein each iteration of the adjustments is based on:
• the intensity of interest of the user in the product;
• the confidence level of the user purchasing the product from the retail location identified based on the actions of the user detected via the mobile device,
• transaction data of the user, and
• in response to the information collected by the mobile device about the actions of the user at the retail location, and
• instruct the portal to communicate the adjustments to mobile device of the user in response to the actions of the user;
• wherein redemption of the benefit of the offer requires the user purchasing the product from the first merchant;
• wherein the data warehouse is coupled with a transaction handler of an electronic payment processing network and further configured to store the offer in association with a payment account of the user;
• and
• wherein the portal is configured to transmit to the mobile device a real-time message about the offer, in response to authorization of a transaction, to which the offer is applicable, being processed by the transaction handler, wherein the real-time message is configured to arrive at the mobile device substantially at a same time when an authorization response for the transaction arrives at a transaction terminal at the retail location.

A non-transitory computer storage medium storing instructions configured to instruct a computing device to perform a method, the method comprising:

• receiving, via a portal of the computing apparatus over a communication connection from a mobile device positioned in a retail location, identification information of a product disposed in the retail location, wherein the computing apparatus includes:
• a data warehouse storing information about products available from merchants and transaction data of users;
• an artificial intelligence engine;
• and
• the portal;
• determining, by the computing apparatus, a list of retail prices at a plurality of merchants for the product based on the information about products stored in the data warehouse;
• communicating, by the computing apparatus via the portal to the mobile device, the list of retail prices to cause the mobile device to present the list to a user of the mobile device;
• determining, by the computing apparatus based on the transaction data stored in the data warehouse, whether the mobile device is used to purchase the product from the retail location;
• in response to a determination that the mobile device is not used to purchase the product from the retail location and a determination that the mobile device is leaving the retail location,
• generating, by the computing apparatus, an offer according to the identification information of the product;
• communicating, by the computing apparatus, the offer to the mobile device to cause the mobile device to present the offer to the user of the mobile device;
• and
• virtually representing, by the artificial intelligence engine, a merchant of the retail location in negotiating with the user of the mobile device according to best practices of deal negotiation and iteratively identifying, by the artificial intelligence engine according to rules specified for the offer, increases of the benefit of the offer provided to the user, wherein each iteration of the iteratively identifying of the increases includes:
• receiving data indicating further actions of the user detected via the mobile device, the data comprising a number or type of products scanned by the user that are related to the product;
• calculating intensity of interest of the user in the product;
• calculating, under a condition that the offer is improved, a confidence level of the user of the mobile device purchasing the product from the retail location based on the data indicating further actions of the user detected via the mobile device;
• and
• computing a corresponding one of the further increases in response to the further actions of the user and based on:
• the intensity of interest of the user in the product;
• and
• the likelihood confidence level of the user of the mobile device purchasing the product from the retail location;
• communicating, by the portal, the increases of the benefit to the mobile device;
• storing, in the data warehouse coupled with a transaction handler of an electronic payment processing network, the offer in association with a payment account of the user;
• and
• transmitting to the mobile device a real-time message about the offer, in response to authorization of a transaction, to which the offer is applicable, being processed by the transaction handler, wherein the real-time message is configured to arrive at the mobile device substantially at a same time when an authorization response for the transaction arrives at a transaction terminal at the retail location.