Search lift remarketing
AssigneeGoogle Inc.
InventorReto Strobl
Life of this patent
Estimating the term…
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AssigneeGoogle Inc.
InventorReto Strobl
Estimating the term…
Aspects and implementations of the present disclosure are directed to methods of and systems for search lift remarketing. In general, in some implementations, a first content item is distributed to client devices and search lift attributable to the first content item is measured by examining subsequent requests received from client devices to which the first content item has been distributed as compared to requests received from similar client devices to which the first content item has not been distributed. Keywords benefiting from search-lift attributable to the first content item are used to determine when to send a second content item in response to requests from client devices in a select audience. In some implementations, requests are compared to identify a set of keywords invoked more frequently after presentation of the first content item where an increase in usage exceeds a threshold or otherwise indicates a statistical significance.
A method, comprising:
A system, comprising:
A non-transitory computer readable medium storing instructions that, when executed by one or more computing devices cause the one or more computing devices to perform operations comprising:
Dependencies are inferred from the claim text.