Processing a social endorsement for an item

A machine-implemented method of processing a social endorsement for an item, the method comprising:

• receiving, in association with a first webpage, first structured data for a first item, the first structured data defining properties of the first item that are specific to the first item and the first webpage;
• receiving, in association with the first webpage, an indication of a first social endorsement for the first item;
• identifying within a data structure located remote from the fist webpage, and in response to receiving the indication of the first social endorsement, an item element corresponding to the first item, wherein the data structure stores plural item elements, each item element comprising social endorsement information for a respective item, the first structured data and the data structure having different data structures from each other;
• updating, in response to identifying the item element, social endorsement information for the first item in the identified item element based on the first social endorsement;
• and
• providing for display the updated social endorsement information for the first item, including a representation based on the first social endorsement.

A system for processing a social endorsement for an item, the system comprising:

• one or more processors;
• and
• a machine-readable medium comprising instructions stored therein, which when executed by the processors, cause the processors to perform operations comprising:
• receiving, in association with a first webpage, first structured data for a first item, the first structured data defining properties of the first item that are specific to the first item and the first webpage, wherein the structured data is defined by one or more HTML attributes of the first webpage;
• receiving, in association with the first webpage, an indication of a first social endorsement for the first item;
• identifying within a data structure located remote from the first webpage, and in response to receiving the indication of the first social endorsement, an item element corresponding to the first item, wherein the data structure stores plural item elements, each item element comprising social endorsement information for a respective item, the first structured data and the data structure having different data structures from each other;
• updating, in response to identifying the item element, social endorsement information for the first item in the identified item element based on the first social endorsement;
• and
• providing for display the updated social endorsement information for the first item, including a representation based on the first social endorsement.