Generation of vision recognition references from user selected content

A system comprising:

• a server accessible over a communication network, the server including a processor and a memory;
• a content recognition process stored in the memory;
• a visual recognition device including at least one of a camera and a scanner;
• the content recognition process, under the control of the processor, configured to:
• receive data corresponding to a user-selected content;
• generate a vision recognition reference from the data;
• associate a user selected game behavior descriptor with the vision recognition reference, wherein the game behavior descriptor corresponds to a game behavior instance;
• store the vision recognition reference and the associated game behavior descriptor in a database, wherein the database includes a plurality of pre-defined vision recognition references, and wherein each of the plurality of pre-defined vision recognition references correspond to at least one pre-defined game behavior descriptor;
• a game engine configured to:
• receive, after storing, an image captured by the visual recognition device corresponding to a displayed image presented by a user during playing a game;
• match the image captured by the visual recognition device with the vision recognition reference;
• retrieve, in response to matching, the associated game behavior descriptor associated with vision recognition reference from the database;
• and
• performing in the game, in response to receiving the image, the game behavior instance corresponding to the associated game behavior descriptor.