Vehicle display device and vehicle comprising same

A vehicle display device comprising:

• a display unit comprising a transparent flexible display configured to roll around a shaft;
• a drive unit configured to adjust a length of an exposed area of the transparent flexible display, wherein the exposed area is visible from an interior of a vehicle;
• a support module configured to provide mechanical support to the exposed area of the transparent flexible display, the support module comprising:
• a fixing part configured to hold the exposed area of the transparent flexible display;
• and
• a guide part configured to be positioned inside an A-pillar of the vehicle and comprising a groove configured to guide a movement of the fixing part along a linear path;
• a processor;
• and
• a computer-readable medium coupled to the processor having stored thereon instructions which, when executed by the processor, causes the processor to perform operations comprising:
• instructing the drive unit to adjust the length of the exposed area of the transparent flexible display;
• and
• instructing the display unit to display a screen image on the transparent flexible display.