System and method for personality-based formatting of information

A non-transitory computer readable memory containing instructions for formatting content for presentation on a display of a computing device, the instructions which when executed by a processor of the computing device performing:

• generating personality attributes for a user of a computing device for use in formatting the content for presentation to the user, the personality attributes being associated with a user identifier (ID) of the user, the generation of the personality attributes comprising:
• receiving personality testing information associated with the user ID, the personality testing information including a personality test ID and results of the personality test;
• retrieving mapping information for mapping the results of the personality test identified by the personality test ID to normalized personality attributes;
• mapping the results of the personality test to the normalized personality attributes using the retrieved mapping;
• receiving one or more formatting preferences selected by the user;
• modifying the normalized personality attributes based on the one or more formatting preferences to generate the personality attributes associated with the user ID of the user;
• and
• storing the personality attributes in memory;
• receiving at the computing device a request to present content associated with the user ID;
• retrieving, from the memory, personality attributes associated with the user ID defining personality characteristics of the user associated with the user ID;
• retrieving a template based on the retrieved personality attributes, the template defining content presentation parameters in respect of the personality attributes;
• formatting content associated with the request using the parameters of the retrieved template;
• and
• presenting the formatted content on the display of the computing device associated with the user ID.