# US 10,055,780 B1 · Dynamic list view inventory in commerce apps

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- Number: US 10,055,780 B1
- Document ID: US10055780B1
- Status: Granted
- Kind: B1
- Application number: 14/456,775
- Filed: 2014-08-11
- Granted: 2018-08-21
- Earliest claimed: 2014-08-11
- Assignees: Gametime
- Applicants: Gametime
- Inventors: Brad Griffith; Richard Lowenberg; Jairo Avalos; Brendan Winter
- Web page: https://patentgrep.com/patent/US10055780B1

## CPC

- G06Q 30/0635: {replenishment orders; recurring orders}
- G06Q 30/08: Auctions
- G06Q: INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR

## Abstract

A ticket transaction system includes auction logic coupled with a database of ticket inventory. The auction logic periodically executes online auctions among sellers of the ticket inventory to determine placement of tickets in a user interface view to potential buyers of the tickets. Real time event engine logic coupled with the auction logic provides real time updates of ticket inventory availability to mobile devices over a machine network. The system is adapted with logic to substitute in real time a next best value ticket for a sold ticket in the user interface.

## Claims

### Claim 1

A ticket transaction system, comprising:
at least one computer server comprising non-transitory auction logic coupled with a database of ticket inventory, the auction logic operable to periodically execute online auctions among sellers of the ticket inventory;
the at least one computer server comprising non-transitory real time event engine logic coupled with the auction logic, operable to push periodically concluded updates from the auction logic to an ordered list of ticket selection controls in a mobile device user interface view on a plurality of mobile devices;
the periodically concluded updates comprising real time substitutions of a next best value ticket for a sold ticket in the ordered list of ticket selection controls, and a reordering of the ordered list of ticket selection controls on the user interface based on an outcome of each periodically concluded auction;
the ticket selection controls each comprising a perspective view of an event to which each ticket selection provides access, the perspective view for each ticket selection control being a view of the event from a perspective of a person located in an area of the event associated with the ticket selection control, each ticket selection control operable as a single-action control to transfer access rights to the location;
logic to replace a perspective view correlated with the sold ticket with an indication the sold ticket is no longer available, before substituting the next best value ticket for the sold ticket; and
logic to adjust a sale price presented along with each ticket selection control, the sale price adjusted according to a time remaining before the event to which the ticket selection controls provide access.

### Claim 2 (depends on 1)

The system of claim 1, further comprising:
the real time event engine logic utilizing web sockets or Comet logic to provide the real time substitutions to the mobile device interfaces.

### Claim 3 (depends on 1)

The system of claim 1, further comprising:
non-transitory logic to adjust the sale price according to predicted environmental conditions at the event.

### Claim 4 (depends on 3)

The system of claim 3, further comprising:
non-transitory logic to adjust the sale price according to projected crowd and capacity at the event.

### Claim 5 (depends on 3)

The system of claim 3, further comprising:
non-transitory logic to adjust the sale price according to velocity and acceleration of sales of comparable tickets to tickets represented in the ticket selection controls.

### Claim 6 (depends on 3)

The system of claim 3, further comprising:
non-transitory logic to adjust the sale price according to one or more of weather, traffic, parking, or availability of transit to or for the event.