Labeling of folded products

A method of operating a labeler that includes a label dispenser with a press-on device having a first press-on unit and a second press-on unit, said first press-on unit driven by a first motor and said second press-on unit driven by a second motor, and further including a conveyor system for conveying folded products to be labeled in a conveying direction, the method comprising the steps of:

• dispensing a label onto a folded product using the label dispenser;
• operating the labeler in one of a first mode of operation or a second mode of operation after the label has been dispensed;
• wherein said first mode of operation comprises the steps of folding a first section of the label that projects beyond the folded product using the first press-on unit;
• folding a second section of the label that still projects beyond the folded product after the folding the first section step still further, and pressing the second section of the label onto the folded product using a component of the second press-on unit moving in a direction corresponding to the conveying direction;
• and
• wherein said second mode of operation comprises the steps of folding the first section of the label that projects beyond the folded product using the first press-on unit;
• folding the second section of the label that still projects beyond the folded product after the folding the first section step still further;
• and pressing the second section of the label onto the folded product using the component of the second press-on unit, wherein the component either stands still or moves in a direction opposite to the conveying direction;
• and
• moving a spring-mounted press-on plate of one of the first press-on unit or the second press-on unit in a circular path to fold a free end of the label after the label has been dispensed onto the folded product.